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Top 5 Things You will Learn About Pet Parenting

The whole of my formative years, I was always surrounded by pets—either cats or dogs, domesticated cows etc. When we turned into a nuclear family, we had dogs living with us. So being around pets is not new to me, except I never got involved while raising them. I would just be there when things were beautiful and not when they turned ugly, including pet's nature call or sickness. My mother or sister would always be around to take care of them.  In 2020 when I decided to become a pet parent, what did I choose as my pet?

What is a PR business? A concerned father's question to his daughter who is in PR industry

My father always helped me understand the value of education especially in girls' life but lacked information when it comes to Public Relations (PR). Even though he took a while to admit me in mass communication and journalism under graduation course in Manipal University, he was still not equipped with the right knowledge and insights on the PR industry. He had heard multiple versions and stories about PR industry. Some were outrageous and some funny. Eventually he had it enough and wanted to know a firsthand account on this industry. So he approached me as I was the best person according to him.  Also, I am the one who is experiencing the pulse so he requested me to explain what I really do and how I am staying relevant in media industry. I had to break his preconceived notion on the dynamics and operations involved in our PR industry. That’s when I used an analogy of a 'coach'. What I told him was as follows:

A coach wants her students to excel in their expertise area come what may. A coach always wants to be an enabler in her student’s life from scratch and sticks to her students by helping them to hone their skills. For instance: A swimming coach will always help you swim in the water with proper techniques, tools and key tips. In the first stage, she seeds you with information on the pool that you are entering. She then creates an awareness about the depth of the pool and chemical used in the pool coupled with dos and don’ts to follow. Later, once her student learns swimming but unfortunately encounters a circumstance wherein the student is drowning, she will act immediately basis her intelligence and the vigilant watch she was having on her student all this while. The coach is always armed with preparedness to handle any kind of crisis. She will hold the student’s hand and pull towards the surface of the water and give insights on where the swimmer went wrong and what is the way forward. With this she will make sure her students excel in every stage of the swimming from getting into the pool or diving from heights, finishing desired number of laps in certain time limit and finally presenting them to perform in many prestigious swimming competitions and other relevant platforms which will undoubtedly bestow them with merits and recognition.

Similarly, a PR person is a coach to the brands she services. A PR coach is always armed with market intelligence because of the effective media relations she built over the years. She knows how to leverage her connection according to the key messaging. A PR professional will position the brand in relevant media and stake holders which will eventually recognise the brand as a bankable and a newsworthy one. During the time of crisis and unfortunate events, a PR professional not only handles the brand reputation by devising strategic immediate action plans but also is at a position to give suggestions and insights on what went wrong and the way forward. For startups, founders and investors are not only the driving force in building brands. PR professionals contribute significantly in building the brand from the scratch. For an established brand, PR professionals help them hone their expertise by providing smart, intelligent insights and tools to take forward the key narratives with the target audience and other new or potential stakeholders. Now you tell me aren't PR Professionals a bunch of responsible coach? 

My father knew I was staying relevant with the media industry with this brief and simple explanation. He knew he did not ‘spend’ money for my education rather it was a ‘worthwhile investment’ he made for his daughter’s future. Also with this conversation, I made him the channel that responsibly advocates about PR business. A win-win situation isn’t it?


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